Your Random Historical Figure of the Day: Levi Strauss
The Quick and Dirty
- The founder of one of the United States’ longest lived privately owned apparel companies.
- Originally moved to California in hopes to strike it rich during the gold rush… selling tents.
- Instead of making millions selling tents, he did so by selling jeans.
- He received a patent for using rivets in the pockets to make them more durable; feature found even in today’s modern jeans.
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